Social media is a great tool for marketing your small business. Selling online is easy, but it lacks the personal touch that mall kiosks can provide to your customers. Sometimes kicking it old school is the best way to market yourself and get the word out about your business. Never underestimate the power of a handshake and in-person demonstration.
You can use these tools in tandem with each other. Post all over Facebook, Twitter, and Instagram, about your whereabouts for the day and offer incentives to people to come find you. Give out freebies from your stall. Have a picture point where people can tag themselves with your business’ hashtag.
If you’re an established entity or just starting out, you can never take marketing for granted. People want that personal touch. They want to feel engaged with the businesses they use. Design your kiosk to tell the story of your business. Allow people to get to know you. People are more apt to purchase from someone they can relate to than a stranger.
Mass marketing is cold and lifeless. Corporations are not painted in a favorable light in pop culture. You want to be the fresh, innovative face of a down to earth company. People love supporting small businesses. You just have to give them a reason to choose you. It could be as simple as hand-written thank you cards, or as lavish as shout-outs on Snapchat. You need to find your niche and target those people who frequent it.
Your business is personal to you. Make sure that people know why you got into the industry. Tell your story. Don’t be afraid to be vulnerable. People love a good cause. In person demonstrations allow your personality to shine through. Your customers will eat it up and you’ll find your business booming.